You’ve no doubt heard of the Braun Series 7 line of electric razors, and the 760cc is one of the latest, most advanced in this line. If you’re use to shaving with a safety razor or cartridge razor and are considering making the switch to an electric razor, there are a number of things to consider when deciding which brand or model to go with.
With so much information out there, it can sometimes be hard to tell if this is the right razor for your needs. You know Braun makes a good product and is a trusted brand, but is this really the razor for you?
That’s why we’ve set out to put together the most complete Braun Series 7 760cc review we can, full of nothing but pure, unbiased facts to help you, the consumer, make an educated and informed decision when selecting your next electric razor.
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Things to Consider When Buying an Electric Razor
Buying an electric razor is an investment in your appearance, and there are many thing to consider when trying to decide which razor to go with.
To name a few:
- The reason for Shaving: Are you doing a daily trim? Edging a fine beard? Or do you plan on going the full Monty three times a week?
- Mobility: Can this razor be easily transported? Is it meant to travel? Do you need it to travel?
- Ergonomics: Does it feel right? Is it intuitive and easy to use, hold, and will it contour your face well?
- Replacement Blades: While electric shaver blades are designed to last longer than straight razors, safety razor, or cartridge blades, they will dull over time and need to be replaced.
- Price: Does this razor make sense from an economic standpoint? Is it worth the cost and will it last?
Braun Series 7 760cc Detailed Review
The Braun Series 7 760cc is a world class cordless electric razor that offers a combination of power and mobility while delivering a clean, even, close shave. This razor will work for home as well as travel use. Unlike other electric razors, the Braun Series 7 has the chops to be your primary razor and not just a touch up accessory.
- Patented Braun technology for close, even shaving using Intelligent sound technology.
- Built-in alcohol cleaning system keeps your razor clean, sanitized, and hygienic.
- Adjustable modes for different skin and hair types.
- Long-lasting replacement blade heads. Each blade should last roughly 3 months. Subscription-based delivery of replacements is available which offer savings off the retail price.
- Extended 2-year manufacturer’s warranty.
- Some customers have reported issues shaving your neck area and may require several passes.
- The cleaning system is quite loud, meaning this is not ideal for nighttime or early morning use.
- The cleaning system cannot be used without also charging the razor. A minor concern but one that some customers have expressed displeasure with.
- A small number of customers have reported issues with the overall durability of the razor.
- Relatively high price tag.
Features and Benefits
Sonic Wave Technology
Braun’s patented sonic wave technology features 10,000 micro-vibrations per minute. This helps to read your face and adjust the shave to the specific contours of your beard. The result is whether you have a thick or thin beard, the Braun Series 7 adjusts and delivers a shave that is correct for you.
OptiLift + ActiveLift Trimmer
Because not all hairs are created equal, the ActiveLift trimmer was designed to collect stray hairs or hairs that grow at odd angles. If you have an unruly beard, or one that is otherwise difficult to manage, this is an important feature for you. ActiveLift and OptiFoil helps raise hairs that may be lying flat against your face or in other directions and lifts them up to deliver a close, even shave.
Built-In Cleaning System
One of the biggest concerns with any electric shaver is wondering how do you keep it clean. The Braun Series 7 has a built in charger which also doubles as cleaning station. The alcohol-based cleaning system hygienically cleans and sterilizes the razor up to 10x more than simply running it under hot water.
The cleaning system works by submerging the head of the razor in a built-in reservoir where it is exposed to an alcohol-based cleaning solution. Vibration and gravity help extract the hairs from the razor head which fall into a unique hair filter.
The entire process takes a few minutes and the intensity of the noise of the cleaning system is one of the most often reported drawbacks of the device. If you have a housemate or significant other who is a light sleeper this may be an issue for early morning or later night shaving.
The Braun Series 7 760cc is 100% waterproof meaning it is suitable for use in the shower. Also, if you are travelling and do not have time to go through the complete cleaning procedure, a few passes under a running tap will not negative affect the razor. It is guaranteed waterproof even if completely submerged up to five meters deep.
While not specifically designed for shower use, the Braun Series 7 760cc is able to be used in the shower if that’s where you like to do your shaving.
Micro/Macro Motion Flexibility
The razor head pivots up to 40 degrees for maximum contouring. This means that the razor is capable of effectively contouring a wide variety of faces and necks while individually suspension of all the cutting elements help keep an even shave that responds to even small contour adjustments. It is so precise that even if you have hairs as small as .05mm the razor is capable of cutting them.
If you are looking to make the switch from a safety razor or cartridge blade, the flexibility is key. It’s hard to compete with the closeness that non-electric razors offer, however the micro/macro flexibility certainly helps the Braun Series 7 come close.
Lithium Ion Battery with No Memory Effect
Constant charging and depleting of a rechargeable battery can sometimes lead to the “memory effect.” You’ve no doubt experienced this with some electronic devices where they seem to lack the ability to hold a full charge after a while. This is known as the “memory effect.”
Using lithium ion batteries, Braun is able to avoid this problem and prolong the life of the battery. In addition, a 5 minute “quick charge” is able to provide enough power for a single shave. If you find your battery drained, a decent shave is only a few minutes away.
The Braun Series 7 760cc has an advanced, ergonomic design that has been compared to a banana. This is unlike a lot of other electric shavers that have a boxier, bar-of-soap. The result is you have a razor that feels good in your hand, is intuitive to use, and conforms more seamlessly with the unique contours of your face.
One of the perks for the travelling shaver is that the Braun Series 7 760cc comes with a travelling case and a cleaning brush for greater transportability and maintenance. The razor itself, for all of the power it packs is relatively lightweight and compact. If you travel for work or pleasure, the razor can certainly go with you.
All Braun shavers come with a two-year manufacturer warranty so there is peace of mind if you have concerns about the durability and longevity of the razor.
The Braun Series 7 760cc is a widely sold razor and there is no shortage of online reviews from customers. It maintains a 4.4/5 rating on Amazon, with much of the detraction owing to the noise level of the cleaning system.
There are a number of fine electric razors on the market. In putting together a comprehensive Braun Series 7 760cc review it’s only natural to compare a few similar models to see how they all stack up. Any of these follow brands/models offer a variety of pros and cons for your consideration. Your needs may differ depending on your style and shaving routines.
- Check out the Braun Epilator if you're interested in a solution similar to waxing.
For example, consider:
The Braun Series 3 3050 Electric Shaver is an older generation of the Braun series and differs from the Series 7 in a few ways. It is more of a basic model of electric shaver that is a good introduction if you’re not used to shaving that way. It does include the cleaning and charging station and is also waterproof for wet shaving. That’s where the similarities mostly end.
The Series 3 does not make use of Braun’s sonic or ActiveLift technology. While it does employ the microcomb design, the Series 3 is a fixed head razor that does not pivot like the Series 7 does. The Series 3 is a good introductory razor if you aren’t used to shaving with an electric razor and the price point is more attractive if you’re on a budget.
The Panasonic ES-LV95-S is an advanced electric razor similar in style to the Braun Series 7. The razor and charging station are both slightly larger than the Braun Series 7. The Panasonic model features a 5 blade head, an ergonomic design, and a two-year warranty that measures up against the Braun Series 7.
The main detractor from the Panasonic may be the price which comes in at roughly $50 more than the Braun Series 7.
The Phillips Norelco 8800 model is a pivoting head shaver with three independent pieces that move with the contours of your face while shaving. The price is on par with the Panasonic model although it does not include a cleaning station (charging dock is included). It is suitable for wet or dry use and does feature a lift and cut system similar to the Braun Series 7.
This is a good razor without a lot of bells and whistles so you do not get as much bang for the buck, however, the durability and quality is a focal point of the design. This is a razor that will last.
Should you buy the Braun Series 7 760cc?
In writing a Braun Series 7 760cc review we tried to bring you the most complete information possible. The bottom line on this product is that this is a solid electric razor for the daily shaver who wants to make a switch from cartridge or safety razor shaving.
- Trust name (Braun), and a well-reviewed model
- ActiveLift technology helps offer a clean, close shave that approximates a non-electric shave.
- Micro/Macro motion helps with facial contouring and shaping.
- Cleaning/Charging Station makes maintenance and clean-up easy.
The Braun Series 7 760cc is a middle of the road razor in terms of price. It’s not the most expensive electric razor on the market and it’s certainly not the cheapest. While some customers have experienced issues with quality, the overwhelming majority of online reviews are positive and glowing. It would seem likely, in those cases, that the poor experiences of some customers are limited, isolated incidents.
Thankfully if you do decide to purchase a Braun Series 7 and have any problems, the two-year manufacturer’s warranty should help you out.
The bottom line is this: Few things will match the efficiency of a safety razor in terms of closeness. However, if you’re looking to make the change to a good electric razor from a trusted brand, this Braun Series 7 760cc review hopefully provides enough information to help you make your decision.
If you bargain shop for a generic electric razor you’re going to be disappointed. As with many things, you get what you pay for. The Braun Series 7 isn’t going to break the bank and it’s a solid razor for you to invest in.
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